ASOS's Crowdsourced Lookbook

ASOS Fashion Finder


These "look collages" are turning into a staple of style writing.  I think most of the outfits are way too thematic for real consumption, but part of the point is to get you thinking about individual pieces in new contexts.  I tend to just scan the collections for pieces which look interesting.  It's like a mildly curated version of the incredible variety of clothing available on the Internet.  Spot something you like; save it in your memory; try to find it in meatspace for a decent price.

I do wish they had a section that was "ASOS-brand only" looks for those days when I'm itching for something fun that won't last for very long and is inexpensive.